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The Politics of TV Violence: Policy Uses of Communication Research Book Review. Public Opinion Quarterly, 49 (4): 573--577 (1985)Finding Out: Personal Adventures in Social ResearchDiscovering What People Think, Say, and Do. Ivan R. Dee, Chicago, (2003)Leo Lowenthal, 1900–1993. Public Opinion Quarterly, 57 (3): 377-379 (January 1993)Strategy in advertising. NTC Business Books, Lincolnwood, Ill., 2nd. ed., 1986 print edition, (1986)Research as an Instrument of Power. American Communication Research: The Remembered History, Lawrence Erlbaum Associates, Mahwah, NJ, (1996)The spread of news on a local event: A case history. Public Opinion Quarterly, 14 (4): 769-772 (1951)Opinion Research and Marketing. Public Opinion Quarterly, 21 (1): 129--140 (1957)