%0 Journal Article %1 bogart_opinion_1957 %A Bogart, Leo %D 1957 %J Public Opinion Quarterly %K intellectual internalist market-research marketing methodology public-opinion-research united-states %N 1 %P 129--140 %R 10.1086/266692 %T Opinion Research and Marketing %V 21 %X The phenomenal growth of marketing research during the past generation has been accompanied by increasing use of social scientific knowledge by the market researcher. Opinion research is one of his major tools, but he also applies economics, psychology, and sociology to his problems. In return, marketing has contributed to social science, even if not to its full potential. Future marketing research is likely to devote more attention to the market as a social phenomenon, and may discover new approaches from studies of bureaucracy, elite studies, and other areas of social science. But heavy reliance on opinion research will remain

@article{bogart_opinion_1957, abstract = {The phenomenal growth of marketing research during the past generation has been accompanied by increasing use of social scientific knowledge by the market researcher. Opinion research is one of his major tools, but he also applies economics, psychology, and sociology to his problems. In return, marketing has contributed to social science, even if not to its full potential. Future marketing research is likely to devote more attention to the market as a social phenomenon, and may discover new approaches from studies of bureaucracy, elite studies, and other areas of social science. But heavy reliance on opinion research will remain}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Bogart, Leo}, biburl = {https://www.bibsonomy.org/bibtex/2a77cc809e57e5d9e13b3444229eaf5d8/jpooley}, doi = {10.1086/266692}, interhash = {7b1aa20f8d972eb56dbedc9d16514f4d}, intrahash = {a77cc809e57e5d9e13b3444229eaf5d8}, journal = {Public Opinion Quarterly}, keywords = {intellectual internalist market-research marketing methodology public-opinion-research united-states}, number = 1, pages = {129--140}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Opinion {{Research}} and {{Marketing}}}, volume = 21, year = 1957 }