I heard vindication for my advocacy of the network model of media online in today’s DLD panel on ad exchanges (aka networks) with Samir Arora of Glam, Christoph Schuh of Burda, Magid Abraham of Comscore, and others.
The online social network field is broad, and any literature review can only focus on a selection of articles. The present article highlights recent research in the field and focuses on centrality, linkage strength, identity, trust, activity and benefits.
It is argued that the transformations the Web is subject to are not driven by new technologies but by a fundamental mind shift that encourages individuals to take part in developing new structures and content. The evolving services and technologies encour