The story of an idealist acupuncturist and why his practice, and he himself, imploded. His insight (hindsight) reflects many of the fears and woes of many health care practitioners. You may see yourself in his mirror.
As a first step toward marketing yourself better, take some time soon to write out the DNA of your brand. What can others -- your customers, employer, and colleagues -- depend on you for? OK, so what makes you different? What is your attitude? Have you co