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Value Miner: A Data Mining Environment for the Calculation of the Customer Lifetime Value with Application to the Automotive Industry., and . ECML, volume 1810 of Lecture Notes in Computer Science, page 154-161. Springer, (2000)Internationales Marketing, and . Vahlen, München, (2004)Interkulturelles Marketing, and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (2004)Erschließung ausländischer Märkte, and . Interkulturelles Marketing, Verlag Franz Vahlen GmbH, München, 2 edition, http://dx.doi.org/10.15358/9783800644612-430-1. (ISSP).(2015)