Customer orientation and interactive valule creation in savings banks' innovation management ; Kundenorientierung und interaktive Wertschöpfung im Innovationsmanagement von Sparkassen
W. Gerstlberger, M. Kreuzkamp, S. Schölzel, M. Sohl, and D. Schwarz. Gerstlberger , W , Kreuzkamp , M & Schölzel , S 2011 , ' Kundenorientierung und interaktive Wertschöpfung im Innovationsmanagement von Sparkassen ' . i M Sohl & D Schwarz (red) , Die Bank im Social Web : Zwischen Trend und Strategie? . 1 udg , Deutscher Sparkassenverlag , Stuttgart , s. 54-72 ., (2011-11-01)Sprache: deu ; Rechte-Information: info:eu-repo/semantics/restrictedAccess ; Dokumenttyp: Article, Journal ; Dokument-ID: oai:pure.atira.dk:publications/12a59897-0980-4d2c-a51f-c9b46e63d7d7 ; Quelldatenbank: BASE.
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