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Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)On Conceptualizing Media Effects. Studies in Communication, (1980)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)McLuhan: Where Did He Come From? Where Did He Disappear?, and . Canadian Journal of Communication, (1998)Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)Press-Conversation-Opinion-Action: An Introduction, , and . Echoes of Gabriel Tarde: What We Know Better or Different 100 Years Later, USC Annenberg Press, Los Angeles, (2014)Mass Media Effects. International Encyclopedia of Communications 2, 2, Oxford University Press, New York, (1989)Commuting and Co-Authoring: How To Be in More Than One Place at the Same Time. International Journal of Communication, (July 2014)