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Social Media Metrics — A Framework and Guidelines for Managing Social Media

, , , , and . Journal of Interactive Marketing, 27 (4): 281 - 298 (2013)Social Media and Marketing.
DOI: 10.1016/j.intmar.2013.09.007

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Social Media Metrics — A Framework and Guidelines for Managing Social Media, , , , and . Journal of Interactive Marketing, 27 (4): 281 - 298 (2013)Social Media and Marketing.Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce, and . Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel Inst. für Betriebswirtschaftslehre, Kiel, (1997)Netzeffekte und kritische Masse, , and . Marketing mit interaktiven Medien. Strategien zum Markterfolg, Frankfurt am Main, (2001)