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Robert Bartels and the History of Marketing Thought

, and . Journal of Macromarketing, 21 (2): 156--163 (December 2001)
DOI: 10.1177/0276146701212006

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A general theory of systems performance criteria.. Int. J. General Systems, 38 (8): 851-869 (2009)Robert Bartels and the History of Marketing Thought, and . Journal of Macromarketing, 21 (2): 156--163 (December 2001)