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Applications in basic marketing, and . Irwin u.a, Boston u.a., 1998-1999 ed. ; internat. ed. ; 9. ed edition, (1999)Essentials of marketing. Irwin-series in marketing Irwin, Chicago u.a., 7. ed edition, (1997)Basic marketing, and . The Irwin/McGraw-Hill series in marketing McGraw-Hill, Boston, Mass. u.a., 13. ed edition, (1999)Essentials of marketing, and . McGraw-Hill/Irwin series in marketing McGraw-Hill/Irwin, Boston, Mass. u.a., 9. ed edition, (2003)