%0 Book %1 GVK478014538 %A Diller, Hermann %A Haas, Alexander %A Ivens, Björn %B Kohlhammer Edition Marketing %C Stuttgart %D 2005 %I Kohlhammer %K Betriebliche_Information_und_Kommunikation Betriebswirtschaftslehre Beziehungsmanagement Customer_Relationship_Management Deutschland Kundenmanagement Marketing Theorie Verkauf %T Verkauf und Kundenmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+478014538&sourceid=fbw_bibsonomy %@ 3170184032

@book{GVK478014538, added-at = {2009-08-21T12:18:06.000+0200}, address = {Stuttgart}, author = {Diller, {Hermann} and Haas, {Alexander} and Ivens, {Björn}}, biburl = {https://www.bibsonomy.org/bibtex/27bc87be78f3d6427b0d7c1e453b42cf8/fbw_hannover}, interhash = {6e9b90b366315c376a201adedb4c1035}, intrahash = {7bc87be78f3d6427b0d7c1e453b42cf8}, isbn = {3170184032}, keywords = {Betriebliche_Information_und_Kommunikation Betriebswirtschaftslehre Beziehungsmanagement Customer_Relationship_Management Deutschland Kundenmanagement Marketing Theorie Verkauf}, pagetotal = {477}, ppn_gvk = {478014538}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, subtitle = {eine prozessorientierte Konzeption}, timestamp = {2009-08-21T12:18:51.000+0200}, title = {Verkauf und Kundenmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+478014538&sourceid=fbw_bibsonomy}, year = 2005 }