Google is 'seeding' free Google Apps for unofficial use as supplements to Microsoft Office in larger firms. It's also building a 'long tail' revenue-generating foothold in the low end of the business market, honing its Apps capabilities and complicating Microsoft's attacks on its ad revenue stream.
Description
Gartner Artikel über die Entwicklung von Google Apps
%0 Journal Article
%1 Austin2008
%A Austin, Tom
%A Smith, David Mitchell
%A Silver, Michael A.
%A Eid, Tom
%A Heiser, Jay
%D 2008
%J Gartner Research
%K google microsoft office web2.0 zoho
%N G00157039
%P 11
%T The State of Google Apps
%U http://www.gartner.com/DisplayDocument?ref=g_search&id=661214&subref=simplesearch
%X Google is 'seeding' free Google Apps for unofficial use as supplements to Microsoft Office in larger firms. It's also building a 'long tail' revenue-generating foothold in the low end of the business market, honing its Apps capabilities and complicating Microsoft's attacks on its ad revenue stream.
@article{Austin2008,
abstract = {Google is 'seeding' free Google Apps for unofficial use as supplements to Microsoft Office in larger firms. It's also building a 'long tail' revenue-generating foothold in the low end of the business market, honing its Apps capabilities and complicating Microsoft's attacks on its ad revenue stream.},
added-at = {2008-11-28T00:38:54.000+0100},
author = {Austin, Tom and Smith, David Mitchell and Silver, Michael A. and Eid, Tom and Heiser, Jay},
biburl = {https://www.bibsonomy.org/bibtex/2c645e9259bbcd3ad4658dd49a95c256d/ch.gutknecht},
description = {Gartner Artikel über die Entwicklung von Google Apps},
interhash = {b760e7c8d724152c90f452e71310e252},
intrahash = {c645e9259bbcd3ad4658dd49a95c256d},
journal = {Gartner Research},
keywords = {google microsoft office web2.0 zoho},
month = {5},
number = {G00157039},
pages = 11,
timestamp = {2009-08-18T16:45:22.000+0200},
title = {The State of Google Apps},
url = {http://www.gartner.com/DisplayDocument?ref=g_search&id=661214&subref=simplesearch},
year = 2008
}