%0 Journal Article %1 Austin2008 %A Austin, Tom %A Smith, David Mitchell %A Silver, Michael A. %A Eid, Tom %A Heiser, Jay %D 2008 %J Gartner Research %K google microsoft office web2.0 zoho %N G00157039 %P 11 %T The State of Google Apps %U http://www.gartner.com/DisplayDocument?ref=g_search&id=661214&subref=simplesearch %X Google is 'seeding' free Google Apps for unofficial use as supplements to Microsoft Office in larger firms. It's also building a 'long tail' revenue-generating foothold in the low end of the business market, honing its Apps capabilities and complicating Microsoft's attacks on its ad revenue stream.

@article{Austin2008, abstract = {Google is 'seeding' free Google Apps for unofficial use as supplements to Microsoft Office in larger firms. It's also building a 'long tail' revenue-generating foothold in the low end of the business market, honing its Apps capabilities and complicating Microsoft's attacks on its ad revenue stream.}, added-at = {2008-11-28T00:38:54.000+0100}, author = {Austin, Tom and Smith, David Mitchell and Silver, Michael A. and Eid, Tom and Heiser, Jay}, biburl = {https://www.bibsonomy.org/bibtex/2c645e9259bbcd3ad4658dd49a95c256d/ch.gutknecht}, description = {Gartner Artikel über die Entwicklung von Google Apps}, interhash = {b760e7c8d724152c90f452e71310e252}, intrahash = {c645e9259bbcd3ad4658dd49a95c256d}, journal = {Gartner Research}, keywords = {google microsoft office web2.0 zoho}, month = {5}, number = {G00157039}, pages = 11, timestamp = {2009-08-18T16:45:22.000+0200}, title = {The State of Google Apps}, url = {http://www.gartner.com/DisplayDocument?ref=g_search&id=661214&subref=simplesearch}, year = 2008 }