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"I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention.

, , , , and . ICIS, Association for Information Systems, (2022)

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Marketing performance, , and . Gabler, Wiesbaden, 1. Aufl. edition, (2006)Gamified services: How gameful experiences drive customer commitment., , and . GamiFIN, volume 2186 of CEUR Workshop Proceedings, page 75-82. CEUR-WS.org, (2018)AI and the Vulnerable., , and . PACIS, page 167. (2022)Erfolgsstrategien mittelständischer Zulieferer auf elektronischen Handelsplattformen., and . HMD Prax. Wirtsch., (2004)Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement., , , and . CONVERSATIONS, volume 13815 of Lecture Notes in Computer Science, page 50-65. Springer, (2022)That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions., , and . ICIS, Association for Information Systems, (2021)"I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention., , , , and . ICIS, Association for Information Systems, (2022)Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns., , and . ICIS, Association for Information Systems, (2019)Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention., , , and . Electron. Mark., 32 (4): 2491-2505 (December 2022)The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots., , and . ICIS, Association for Information Systems, (2020)