The Experience API (xAPI for short) is far more than just an update to SCORM, the popular standard for tracking data from a learning management system. xAPI opens up a whole new world of possibilities for learning analytics. Examples of what real organizations are doing with it in real-life situations make it easier to grasp the scale of this advance and apply the learnings to your own situation.
LMS Reporting is a crucial feature of any modern online course and it shows full advantage of Big Data nowadays. But admit it, just looking at figures and metrics is of little use.