In its first 48 hours, this tweet about book scanning at the Internet Archive went viral, reaching 7.7 million people. More than 1.5 million people viewed the video, liking it 70,000 times and retweeting it 24,000 more. At the center of it all sits Eliza Zhang, a book scanner at the Internet Archive’s headquarters in San Francisco since 2010. When I asked Eliza what she likes about her job, she replied, “Everything! I find everything interesting. I don’t feel it is boring. Every collection is important to me.”