"The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do."
New academic project shows that users trust librarians when it comes to evaluating information. In their opinion, librarians have better credibility then Google.
S. Rieh, Y. Kim, J. Yang, and B. Jean. Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47, page 57:1--57:10. Silver Springs, MD, USA, American Society for Information Science, (2010)
C. Castillo, M. Mendoza, and B. Poblete. Proceedings of the 20th international conference on World wide web, page 675--684. New York, NY, USA, ACM, (2011)