Wie Web2.0 das Marketing revolutioniert. Herausgeber: Torsten Schwarz und Gabriele Braun; Mit 36 Fallbeispielen aus der Praxis; 324 Seiten, Preis: 24,90 Euro, gebunden, ISBN: 3-00-019271-9, Oktober 2006.
In the last several years we’ve seen the rise and fall of many social web applications. While most of our attention gets paid to the hugely successful ones like YouTube and Facebook, we can also learn a lot from those that have failed. Here are some of
7 Reasons Why Web Apps Fail I’m not one to believe that we’re in a Bubble 2.0 or anything like that (aren’t we always bubbular?), but here are a few ideas about why some of the web apps out there fail. 1. Focus on social instead of personal.
D. Simmen, M. Altinel, V. Markl, S. Padmanabhan, and A. Singh. SIGMOD '08: Proceedings of the 2008 ACM SIGMOD international conference on Management of data, page 1171--1182. New York, NY, USA, ACM, (2008)