RT: @ckreutz: Facebook's New Terms Of Service: "We Can Do Anything We Want With Your Content. Forever." http://jijr.com/oJy [from http://twitter.com/jomiralb/statuses/1215855968]
Note: Facebook Pages may only be used to represent real entities. Fake Pages will be reported and disabled. If you create a fake Page or violate our Terms in any way, your Facebook account may be disabled.
Now, any business can create a Facebook profile, or business page, which any Facebook user can become a "fan" of. You no longer have to be a Fortune 500 company to afford this. It's free.
Dave Winer points on the fact that "Facebook has a better advertising story than Google does (...) Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information."