%0 Thesis %1 GVK575055030 %A Sarstedt, Marko %C München %D 2008 %K Deutschland Firmenimage Konsumentenverhalten Kundenanalyse Marketing Marktforschung Partial-Least-Squares-Modell Schätzung Simulation Sponsoring Statistischer_Test Strukturgleichungsmodell Theorie Unternehmensführung Werbewirkung %T Selected contributions to market-based management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+575055030&sourceid=fbw_bibsonomy

@phdthesis{GVK575055030, added-at = {2009-08-21T12:25:16.000+0200}, address = {München}, author = {Sarstedt, {Marko}}, biburl = {https://www.bibsonomy.org/bibtex/2ccf4775254fefe5cd1fc7753c5947362/fbw_hannover}, interhash = {fe763635ca0bb57874cf7fb3ae286041}, intrahash = {ccf4775254fefe5cd1fc7753c5947362}, keywords = {Deutschland Firmenimage Konsumentenverhalten Kundenanalyse Marketing Marktforschung Partial-Least-Squares-Modell Schätzung Simulation Sponsoring Statistischer_Test Strukturgleichungsmodell Theorie Unternehmensführung Werbewirkung}, pagetotal = {XVII, 160}, ppn_gvk = {575055030}, timestamp = {2009-08-21T12:25:23.000+0200}, title = {Selected contributions to market-based management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+575055030&sourceid=fbw_bibsonomy}, year = 2008 }