%0 Book %1 GVK574325069 %A Kapferer, Jean-Noël %A Bastien, Vincent %C London u.a. %D 2009 %I Kogan Page %K Luxuries Luxury_goods_industry Luxusgut Markenartikel Markenpolitik Marketing Marketingpolitik Marketingstrategie Product_management Strategische_Unternehmensplanung %T The luxury strategy %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+574325069&sourceid=fbw_bibsonomy %@ 978-0-7494-5477-7

@book{GVK574325069, added-at = {2009-08-21T12:25:16.000+0200}, address = {London [u.a.]}, author = {Kapferer, {Jean-Noël} and Bastien, {Vincent}}, biburl = {https://www.bibsonomy.org/bibtex/2cef7b0a74604fcb99439dd9badb847c2/fbw_hannover}, interhash = {f5b4f5fe0005b74932994b52b78cc2e1}, intrahash = {cef7b0a74604fcb99439dd9badb847c2}, isbn = {978-0-7494-5477-7}, keywords = {Luxuries Luxury_goods_industry Luxusgut Markenartikel Markenpolitik Marketing Marketingpolitik Marketingstrategie Product_management Strategische_Unternehmensplanung}, pagetotal = {X, 323}, ppn_gvk = {574325069}, publisher = {Kogan Page}, subtitle = {break the rules of marketing to build luxury brands}, timestamp = {2009-08-21T12:25:22.000+0200}, title = {The luxury strategy}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+574325069&sourceid=fbw_bibsonomy}, year = 2009 }