%0 Journal Article %1 ROTHCOHEN2022102154 %A Roth-Cohen, Osnat %A Avidar, Ruth %D 2022 %J Public Relations Review %K literature-review public-relations social-media %N 1 %P 102154 %R https://doi.org/10.1016/j.pubrev.2022.102154 %T A Decade of Social Media in Public Relations Research: A Systematic Review of Published Articles in 2010–2020 %U https://www.sciencedirect.com/science/article/pii/S0363811122000091 %V 48 %X Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

@article{ROTHCOHEN2022102154, abstract = {Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.}, added-at = {2022-02-19T20:54:33.000+0100}, author = {Roth-Cohen, Osnat and Avidar, Ruth}, biburl = {https://www.bibsonomy.org/bibtex/28628a9d0a21390ff9296ffe52653b35c/jpooley}, doi = {https://doi.org/10.1016/j.pubrev.2022.102154}, interhash = {f23456678565b5e9687b11b0221a1dc8}, intrahash = {8628a9d0a21390ff9296ffe52653b35c}, issn = {0363-8111}, journal = {Public Relations Review}, keywords = {literature-review public-relations social-media}, number = 1, pages = 102154, timestamp = {2022-02-19T20:54:33.000+0100}, title = {A Decade of Social Media in Public Relations Research: A Systematic Review of Published Articles in 2010–2020}, url = {https://www.sciencedirect.com/science/article/pii/S0363811122000091}, volume = 48, year = 2022 }