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%0 Book
%1 GVK538491507
%C München u.a.
%D 2007
%E Runia, Peter
%E Wahl, Frank
%E Geyer, Olaf
%E Thewißen, Christian
%I Oldenbourg
%K Betriebswirtschaftslehre Deutschland Marketing Marketingpolitik
%T Marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+538491507&sourceid=fbw_bibsonomy
%7 2., überarb. und erw. Aufl.
%@ 978-3-486-58441-7
@book{GVK538491507,
added-at = {2009-08-21T12:23:46.000+0200},
address = {München [u.a.]},
biburl = {https://www.bibsonomy.org/bibtex/2ca7b44d4e0578d9b24438492b56bb0e8/fbw_hannover},
edition = {2., überarb. und erw. Aufl.},
editor = {Runia, {Peter} and Wahl, {Frank} and Geyer, {Olaf} and Thewißen, {Christian}},
interhash = {ec562d1c2d948ab19998e6b07d7c83df},
intrahash = {ca7b44d4e0578d9b24438492b56bb0e8},
isbn = {978-3-486-58441-7},
keywords = {Betriebswirtschaftslehre Deutschland Marketing Marketingpolitik},
pagetotal = {XX, 314},
ppn_gvk = {538491507},
publisher = {Oldenbourg},
subtitle = {eine prozess- und praxisorientierte Einführung},
timestamp = {2009-08-21T12:23:51.000+0200},
title = {Marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+538491507&sourceid=fbw_bibsonomy},
year = 2007
}