%0 Book %1 GVK565253204 %B Kohlhammer Edition Marketing %C Stuttgart %D 2008 %E Freter, Hermann %E Naskrent, Julia %I Kohlhammer %K Customer_Relationship_Management Kundenorientierung Kundenstruktur Marketing Marketingpolitik Marktsegmentierung Theorie %T Markt- und Kundensegmentierung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+565253204&sourceid=fbw_bibsonomy %7 2., vollst. neu bearb. und erw. Aufl. %@ 978-3-17-018319-3

@book{GVK565253204, added-at = {2009-08-21T12:23:46.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/26da4a872f8daac1bc3755334cdd9541d/fbw_hannover}, edition = {2., vollst. neu bearb. und erw. Aufl.}, editor = {Freter, {Hermann} and Naskrent, {Julia}}, interhash = {e8a41b28cde3993cc197c08ab5e1d212}, intrahash = {6da4a872f8daac1bc3755334cdd9541d}, isbn = {978-3-17-018319-3}, keywords = {Customer_Relationship_Management Kundenorientierung Kundenstruktur Marketing Marketingpolitik Marktsegmentierung Theorie}, pagetotal = {506}, ppn_gvk = {565253204}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, subtitle = {kundenorientierte Markterfassung und -bearbeitung}, timestamp = {2009-08-21T12:24:33.000+0200}, title = {Markt- und Kundensegmentierung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+565253204&sourceid=fbw_bibsonomy}, year = 2008 }