%0 Thesis %1 Black2014 %A Black, Bridget %D 2014 %K Traducción advertising cultural differences translation %T Translation, Transcreation and Advertising %U http://archive-ouverte.unige.ch/unige:72764 %X Are transcreation and high-end, non-literary, or pragmatic, translation one and the same? This dissertation aims to answer this question by analysing Swiss advertisements which use French and English. The final section of the dissertation includes my own translations of Swiss advertisements from French into English.

@phdthesis{Black2014, abstract = {Are transcreation and high-end, non-literary, or pragmatic, translation one and the same? This dissertation aims to answer this question by analysing Swiss advertisements which use French and English. The final section of the dissertation includes my own translations of Swiss advertisements from French into English.}, added-at = {2015-12-10T16:57:04.000+0100}, author = {Black, Bridget}, biburl = {https://www.bibsonomy.org/bibtex/235eaf8997e4379a6a34a2a19ab9ed439/plherna}, interhash = {dd4891e1a5a5160c9d4f69e79ebd6362}, intrahash = {35eaf8997e4379a6a34a2a19ab9ed439}, keywords = {Traducción advertising cultural differences translation}, mendeley-tags = {Traducci{\'{o}}n,advertising,cultural differences,translation}, school = {Universite de Geneve}, timestamp = {2015-12-10T17:26:43.000+0100}, title = {{Translation, Transcreation and Advertising}}, url = {http://archive-ouverte.unige.ch/unige:72764}, year = 2014 }