%0 Book %1 GVK478014481 %A Müller-Hagedorn, Lothar %B Kohlhammer Edition Marketing %C Stuttgart %D 2005 %I Kohlhammer %K Betriebswirtschaft:_Sonstiges Handel Handelsbetrieb Handelsmarketing Marketing Theorie %T Handelsmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+478014481&sourceid=fbw_bibsonomy %7 4., überarb. Aufl. %@ 978-3-17-018432-9

@book{GVK478014481, added-at = {2009-08-21T12:18:06.000+0200}, address = {Stuttgart}, author = {Müller-Hagedorn, {Lothar}}, biburl = {https://www.bibsonomy.org/bibtex/2ba8637bfd26826edb621e7f79502d1f0/fbw_hannover}, edition = {4., überarb. Aufl.}, interhash = {d7a3f177489acd458d18985c8f31a84a}, intrahash = {ba8637bfd26826edb621e7f79502d1f0}, isbn = {978-3-17-018432-9}, keywords = {Betriebswirtschaft:_Sonstiges Handel Handelsbetrieb Handelsmarketing Marketing Theorie}, pagetotal = {XII, 458}, ppn_gvk = {478014481}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, timestamp = {2009-08-21T12:18:51.000+0200}, title = {Handelsmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+478014481&sourceid=fbw_bibsonomy}, year = 2005 }