%0 Book %1 GVK567025381 %C Stuttgart %D 2009 %E Hofbauer, Günter %E Körner, René %E Nikolaus, Uwe %E Poost, Andreas %I Kohlhammer %K Forschung_und_Entwicklung_<Betriebswirtschaft> Innovation Innovationsmanagement Marketing Marketingpolitik Produktinnovation Verbraucherverhalten %T Marketing von Innovationen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+567025381&sourceid=fbw_bibsonomy %@ 978-3-17-020535-2

@book{GVK567025381, added-at = {2009-08-21T12:23:46.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/2788c0556bf0f0d408040ecdd66bb90f9/fbw_hannover}, editor = {Hofbauer, {Günter} and Körner, {René} and Nikolaus, {Uwe} and Poost, {Andreas}}, interhash = {d5470e189e392160c6ab8c849403fcce}, intrahash = {788c0556bf0f0d408040ecdd66bb90f9}, isbn = {978-3-17-020535-2}, keywords = {Forschung_und_Entwicklung_<Betriebswirtschaft> Innovation Innovationsmanagement Marketing Marketingpolitik Produktinnovation Verbraucherverhalten}, pagetotal = {316}, ppn_gvk = {567025381}, publisher = {Kohlhammer}, subtitle = {Strategien und Mechanismen zur Durchsetzung von Innovationen}, timestamp = {2009-08-21T12:24:36.000+0200}, title = {Marketing von Innovationen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+567025381&sourceid=fbw_bibsonomy}, year = 2009 }