%0 Book %1 GVK577820842 %A McDonald, Malcolm %C Heidelberg %D 2008 %I Spektrum, Akad. Verl. %K Marketing Marketingkonzept Marketingmanagement Marketingpolitik %T Marketingpläne %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+577820842&sourceid=fbw_bibsonomy %7 6. Aufl. %@ 978-3-8274-1849-4

@book{GVK577820842, added-at = {2009-08-21T12:25:16.000+0200}, address = {Heidelberg}, author = {McDonald, {Malcolm}}, biburl = {https://www.bibsonomy.org/bibtex/23c2a41e41b7b0bfd22f3d2bd6dbf50fa/fbw_hannover}, edition = {6. Aufl.}, interhash = {d486542f5270d1a2f02de1635b85090c}, intrahash = {3c2a41e41b7b0bfd22f3d2bd6dbf50fa}, isbn = {978-3-8274-1849-4}, keywords = {Marketing Marketingkonzept Marketingmanagement Marketingpolitik}, pagetotal = {XXVIII, 692}, ppn_gvk = {577820842}, publisher = {Spektrum, Akad. Verl.}, subtitle = {eine Einführung für die praktische Anwendung}, timestamp = {2009-08-21T12:25:25.000+0200}, title = {Marketingpläne}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+577820842&sourceid=fbw_bibsonomy}, year = 2008 }