Please log in to take part in the discussion (add own reviews or comments).
Cite this publication
More citation styles
- please select -
%0 Book
%1 GVK021925461
%A Wiechmann, Ulrich E.
%B Praeger special studies in international economics and development
%C New York u.a.
%D 1976
%I Praeger
%K International_business_enterprises Management Marketing
%T Marketing management in multinational firms
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925461&sourceid=fbw_bibsonomy
%@ 0275558509
@book{GVK021925461,
added-at = {2009-08-21T12:30:14.000+0200},
address = {New York [u.a.]},
author = {Wiechmann, {Ulrich E.}},
biburl = {https://www.bibsonomy.org/bibtex/2c6b1897d009d02969045d26020547d39/fbw_hannover},
interhash = {c55af20c6f8ee4a45ced3efb62cfc16d},
intrahash = {c6b1897d009d02969045d26020547d39},
isbn = {0275558509},
keywords = {International_business_enterprises Management Marketing},
pagetotal = {103},
ppn_gvk = {021925461},
publisher = {Praeger},
series = {Praeger special studies in international economics and development},
timestamp = {2009-08-21T12:30:15.000+0200},
title = {Marketing management in multinational firms},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925461&sourceid=fbw_bibsonomy},
year = 1976
}