%0 Book %1 GVK566319047 %C Wiesbaden %D 2009 %E Esch, Franz-Rudolf %I Gabler %K Markenartikel Markenpolitik Marketing %T Best practice der Markenführung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+566319047&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-8349-0933-6

@book{GVK566319047, added-at = {2009-08-21T12:23:46.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2733dab4a4c175225a5b3e220c5f52a24/fbw_hannover}, edition = {1. Aufl.}, editor = {Esch, {Franz-Rudolf}}, interhash = {c2a7ed07c8364b2aca44ab3fbe2f52cd}, intrahash = {733dab4a4c175225a5b3e220c5f52a24}, isbn = {978-3-8349-0933-6}, keywords = {Markenartikel Markenpolitik Marketing}, pagetotal = {XVII, 387}, ppn_gvk = {566319047}, publisher = {Gabler}, timestamp = {2009-08-21T12:24:34.000+0200}, title = {Best practice der Markenführung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+566319047&sourceid=fbw_bibsonomy}, year = 2009 }