%0 Journal Article %1 parameswaran_towards_2018 %A Parameswaran, Ravi %A Parameswaran, Krishna %D 2018 %J Journal of Historical Research in Marketing %K india marketing %N 3 %P 331-354 %R 10.1108/JHRM-06-2017-0036 %T Towards an Early History (1955-1975) of Marketing Research in India %V 10

@article{parameswaran_towards_2018, added-at = {2019-08-29T01:56:31.000+0200}, author = {Parameswaran, Ravi and Parameswaran, Krishna}, biburl = {https://www.bibsonomy.org/bibtex/2400a75c63faeaf1e30862fa528a08c3f/jpooley}, doi = {10.1108/JHRM-06-2017-0036}, interhash = {b359f1526702193c63717f03e9547ba7}, intrahash = {400a75c63faeaf1e30862fa528a08c3f}, issn = {1755-750X}, journal = {Journal of Historical Research in Marketing}, keywords = {india marketing}, number = 3, pages = {331-354}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Towards an {{Early History}} (1955-1975) of {{Marketing Research}} in {{India}}}, volume = 10, year = 2018 }