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%0 Book
%1 GVK57023655X
%A Lakotta, Jan
%A Jacob, Frank
%B ESCP-EAP working paper
%C Berlin
%D 2008
%I European School of Management
%K Business-to-Business-Marketing Dienstleistungen:_Allgemeines IT-Industrie Kaufverhalten Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Outsourcing Unternehmensdienstleistung
%N 34
%T Customer confusion in service-to-business markets
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57023655X&sourceid=fbw_bibsonomy
@book{GVK57023655X,
added-at = {2009-08-21T12:25:16.000+0200},
address = {Berlin},
author = {Lakotta, {Jan} and Jacob, {Frank}},
biburl = {https://www.bibsonomy.org/bibtex/2cfab45d3b7c5130cac2ea30555052654/fbw_hannover},
interhash = {a94fa12241827757e88356cc53a8db13},
intrahash = {cfab45d3b7c5130cac2ea30555052654},
keywords = {Business-to-Business-Marketing Dienstleistungen:_Allgemeines IT-Industrie Kaufverhalten Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Outsourcing Unternehmensdienstleistung},
number = 34,
pagetotal = {21 Bl.},
ppn_gvk = {57023655X},
publisher = {European School of Management},
series = {ESCP-EAP working paper},
subtitle = {foundations and first empirical results},
timestamp = {2009-08-21T12:25:16.000+0200},
title = {Customer confusion in service-to-business markets},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57023655X&sourceid=fbw_bibsonomy},
year = 2008
}