%0 Book %1 WestlandClark:1999 %A Westland, J. Christopher %A Clark, Theodore H. K. %B Global Electronic Commerce: Theory and Case Studies %C Cambridge, MA %D 1999 %I MIT Press %K commercial digital economy effect network networking %P xi, 592 %T Global electronic commerce: Theory and case studies %X Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

@book{WestlandClark:1999, abstract = {Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.}, added-at = {2010-03-02T17:25:53.000+0100}, address = {Cambridge, MA}, author = {Westland, J. Christopher and Clark, Theodore H. K.}, bdsk-url-1 = {http://books.google.com/books?id=lcY1A3jB9tIC}, bdsk-url-2 = {http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=3262}, biburl = {https://www.bibsonomy.org/bibtex/277dff7998f47d4fc0af6842f27ada9c3/jrennstich}, booktitle = {Global Electronic Commerce: Theory and Case Studies}, date-modified = {2010-02-28 21:03:37 -0500}, interhash = {a776702ad17590b229fbe15cb7871b3d}, intrahash = {77dff7998f47d4fc0af6842f27ada9c3}, keywords = {commercial digital economy effect network networking}, pages = {xi, 592}, publisher = {MIT Press}, timestamp = {2010-03-05T16:50:03.000+0100}, title = {Global electronic commerce: Theory and case studies}, year = 1999 }