Article,
Propositions on cross-cultural communication and translation
Target: International Journal on Translation Studies, (2004)
Abstract
Cross-cultural communication can be characterized by a relatively high degree of effort required to reduce complexity, by relatively high transaction costs, by relatively low trust between communication partners, and by relatively narrow success conditions that create points of high-risk discourse. To communicate successfully between cultures would thus require a special kind of risk management. Translation, as a mode of cross-cultural communication, is held to share those same features, as well as at least two specific representational maxims concerning discursive persons and textual quantity. It is argued that the related concepts of complexity, success conditions and risk can describe not only the act of translating as a mode of cross-cultural communication, but also certain features of the professional intercultures to which translators belong. Step-by-step propositions thus synthesize an approach that runs from an analysis of cross-cultural communication to a description of professional intercultures, their sources of power, and the reasons for their apparent lack of power in a globalizing age.
