%0 Book %1 GVK558422187 %A Kutzborski, Regina %C Hamburg %D 2007 %I Diplomica Verl. %K Angriffsstrategie Informationsverbreitung Informationsverhalten Marketing Marketingpolitik Werbeplanung Zielgruppe %T Guerilla Marketing und Virales Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558422187&sourceid=fbw_bibsonomy %@ 978-3-8366-5493-7

@book{GVK558422187, added-at = {2009-08-21T12:23:46.000+0200}, address = {Hamburg}, author = {Kutzborski, {Regina}}, biburl = {https://www.bibsonomy.org/bibtex/207f5ba0434dbf8a2fa51f115ebb409c2/fbw_hannover}, interhash = {67d6581638d4c049222988212a314bd5}, intrahash = {07f5ba0434dbf8a2fa51f115ebb409c2}, isbn = {978-3-8366-5493-7}, keywords = {Angriffsstrategie Informationsverbreitung Informationsverhalten Marketing Marketingpolitik Werbeplanung Zielgruppe}, pagetotal = {126}, ppn_gvk = {558422187}, publisher = {Diplomica Verl.}, subtitle = {Alternativen zur klassischen Werbung?}, timestamp = {2009-08-21T12:24:18.000+0200}, title = {Guerilla Marketing und Virales Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558422187&sourceid=fbw_bibsonomy}, year = 2007 }