Article,

Personality and the student evaluation of teaching

, and .
Journal of Marketing Education, 28 (2): 149-160 (2006)

Abstract

Students’ perception of the instructor’s personality and the evaluation of instruction were found to be strongly related. Students appear to be using a contaminated measure to establish personality and its relationship to the evaluations. The findings do not support the contention that the association reflects a valid measure of instruction. Implications for changing evaluations and the use of the instruments are discussed

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