Article,
The Role of Small Cellars in the Development of Wine Tourism
CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE, (2022)
Abstract
In the paper, the authors present the popularity of small cellars in the Kakheti region and their role in the development of wine tourism; several small cellars that contribute to the development of tourism in the region are described. The authors also note that the Government of Georgia and the National Wine Agency are actively involved in various incentive projects, which actually allow small cellars to enter the big arena. On their initiative, a new wine festival "Wine Expo" is held every year, where the owners of small wineries take part in Kvevari and Saperavi wine competitions. They bring sommeliers, experts, restaurateurs, distributors from different countries. They visit small wineries, choose wines of interest to them and sell them. In the paper, the authors also conclude that, despite numerous natural and financial problems, Georgia will never disappear from the world map in terms of wine tourism, and this is guaranteed by its rich past and history, as well as organic product and quality-oriented winemakers and small cellar owners, who are taking steps forward for the good of the country.
