%0 Conference Proceedings %1 GVK363104364 %B Proceedings series / American Marketing Association %C Chicago, Ill. %D 2003 %E Henderson, Geraldine R. %E Moore, Marian Chapman %I American Marketing Assoc. %K Internationales_Marketing Internet Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Verkauf %T "Marketing theory and applications" %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+363104364&sourceid=fbw_bibsonomy %@ 0877573050

@proceedings{GVK363104364, added-at = {2009-08-21T15:29:11.000+0200}, address = {Chicago, Ill.}, biburl = {https://www.bibsonomy.org/bibtex/20acdbbacea902e04b5b5569e38f705fe/fbw_hannover}, editor = {Henderson, {Geraldine R.} and Moore, {Marian Chapman}}, interhash = {558826f1412ac6954f9e61f3c96aca8a}, intrahash = {0acdbbacea902e04b5b5569e38f705fe}, isbn = {0877573050}, keywords = {Internationales_Marketing Internet Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Verkauf}, pagetotal = {XVIII, 367}, ppn_gvk = {363104364}, publisher = {American Marketing Assoc.}, series = {Proceedings series / American Marketing Association}, subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2003=Vol. 14}, timestamp = {2009-08-21T15:29:12.000+0200}, title = {"Marketing theory and applications"}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+363104364&sourceid=fbw_bibsonomy}, year = 2003 }