%0 Book %1 GVK590292285 %A Musiol, Gerald %A Kühling, Christiane %C Berlin u.a. %D 2009 %I Springer %K bonusprogramme kundenbindung %T Kundenbindung durch Bonusprogramme %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+590292285&sourceid=fbw_bibsonomy %@ 978-3-540-87570-3

@book{GVK590292285, added-at = {2011-12-01T11:44:18.000+0100}, address = {Berlin [u.a.]}, author = {Musiol, {Gerald} and Kühling, {Christiane}}, biburl = {https://www.bibsonomy.org/bibtex/2329f258a106529dd0c8319721d86767f/eberlmir}, interhash = {5299763d5c734896770520d5287cd866}, intrahash = {329f258a106529dd0c8319721d86767f}, isbn = {978-3-540-87570-3}, keywords = {bonusprogramme kundenbindung}, pagetotal = {XI, 140}, ppn_gvk = {590292285}, publisher = {Springer}, subtitle = {erfolgreiche Konzeption und Umsetzung}, timestamp = {2011-12-02T08:43:33.000+0100}, title = {Kundenbindung durch Bonusprogramme}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+590292285&sourceid=fbw_bibsonomy}, year = 2009 }