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%0 Book
%1 GVK021197881
%C London
%D 1975
%E Cowling, Keith
%E Cable, John
%E Kelly, Michael
%E McGuinness, Tony
%I Macmillan
%K Marketing Verbraucherverhalten
%T Advertising and economic behaviour
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021197881&sourceid=fbw_bibsonomy
%@ 0333176855
@book{GVK021197881,
added-at = {2009-08-21T12:29:29.000+0200},
address = {London},
biburl = {https://www.bibsonomy.org/bibtex/25a9032b727d8d3c392e12c9b80d37ef7/fbw_hannover},
editor = {Cowling, {Keith} and Cable, {John} and Kelly, {Michael} and McGuinness, {Tony}},
interhash = {4f7e905c2e730f8d06543a9ba6b2e930},
intrahash = {5a9032b727d8d3c392e12c9b80d37ef7},
isbn = {0333176855},
keywords = {Marketing Verbraucherverhalten},
pagetotal = {VIII, 202},
ppn_gvk = {021197881},
publisher = {Macmillan},
timestamp = {2009-08-21T12:29:29.000+0200},
title = {Advertising and economic behaviour},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021197881&sourceid=fbw_bibsonomy},
year = 1975
}
