%0 Journal Article %1 dietrich202250 %A Dietrich, Timo %A Hurley, Erin %A Kassirer, Jay %A Rundle-Thiele, Sharyn %A Palmatier, Robert W %A Merritt, Rowena %A Weaven, Scott K %A Lee, Nancy %D 2022 %J European Journal of Marketing %K marketing social-media %N 5 %P 1434–1463 %T 50 Years of Social Marketing: Seeding Solutions for the Future %U https://doi.org/10.1108/EJM-06-2021-0447 %V 56

@article{dietrich202250, added-at = {2022-07-03T21:55:30.000+0200}, author = {Dietrich, Timo and Hurley, Erin and Kassirer, Jay and Rundle-Thiele, Sharyn and Palmatier, Robert W and Merritt, Rowena and Weaven, Scott K and Lee, Nancy}, biburl = {https://www.bibsonomy.org/bibtex/247650355c689dd92f457efaa583992e0/jpooley}, interhash = {481617262cc69cfc374ade5cf9a7521f}, intrahash = {47650355c689dd92f457efaa583992e0}, journal = {European Journal of Marketing}, keywords = {marketing social-media}, number = 5, pages = {1434–1463}, timestamp = {2022-07-03T21:55:30.000+0200}, title = {50 Years of Social Marketing: Seeding Solutions for the Future}, url = {https://doi.org/10.1108/EJM-06-2021-0447}, volume = 56, year = 2022 }