%0 Book %1 WestermanBonnetMcAfee14 %A Westerman, George %A Bonnet, Didier %A McAfee, Andrew %C Boston, MA %D 2014 %I Harvard Business Review Press %K 01861 103 book embedded ai enterprise business management service optimize zzz.i40 %T Leading Digital: Turning Technology into Business Transformation %X Become a Digital Master--No Matter What Business You're In. If you think the phrase 'going digital' is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? The authors highlight how large companies in traditional industries---from finance to manufacturing to pharmaceuticals---are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. 'Leading Digital' is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. %@ 978-1-62527-247-8

@book{WestermanBonnetMcAfee14, abstract = {Become a Digital Master--No Matter What Business You're In. If you think the phrase 'going digital' is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? The authors highlight how large companies in traditional industries---from finance to manufacturing to pharmaceuticals---are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. 'Leading Digital' is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.}, added-at = {2017-07-25T15:41:34.000+0200}, address = {Boston, MA}, author = {Westerman, George and Bonnet, Didier and McAfee, Andrew}, biburl = {https://www.bibsonomy.org/bibtex/2399b2f327a187b444df637cb8895aaf9/flint63}, file = {eBook:2014/WestermanBonnetMcAfee14.pdf:PDF;HBR Press Product page:https\://hbr.org/product/leading-digital-turning-technology-into-business-transformation/17039E-KND-ENG:URL;Amazon Search inside:http\://www.amazon.de/gp/reader/1625272472/:URL}, groups = {public}, interhash = {398151c18fd3ce97e0b575a16fbcbaab}, intrahash = {399b2f327a187b444df637cb8895aaf9}, isbn = {978-1-62527-247-8}, keywords = {01861 103 book embedded ai enterprise business management service optimize zzz.i40}, publisher = {Harvard Business Review Press}, timestamp = {2018-04-16T11:34:24.000+0200}, title = {Leading Digital: Turning Technology into Business Transformation}, username = {flint63}, year = 2014 }