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BRICS STRATEGIES 3.0

. International Journal of BRIC Business Research (IJBBR), 2 (2): 01-16 (November 2013 November 2013)

Abstract

The last decade has presented a new global economic scenario lead by emerging markets. BRICS countries (comprised by Brazil, Russia, India, China and South Africa) have been at the forefront in this phenomenon. During these years, the real Gross Domestic Product (GDP) growth of the world (annual percent change - A% c) averages 3,83. And just BRICS countries reached 6,01 (157,02% more); and Advanced Economies - not yet recovered since the last financial crisis - reached 1,6 (47,78%). At the same time - and largely the result of the same phenomenon - many more challenges lie ahead for these countries which still must maintain their growth and find effective ways of sustainability. To that end, they should create global innovation networks involving a new model of economy acting as “drivers”. Such drivers must be conceived understanding global trends. Innovation, vanguard, and adaptation will be key to new era. The importance of this this investigation is defined, analysis of these points and studies them as Strategies 3.0 for sustainability and continuous growth.

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