%0 Journal Article %1 rogers_standpoint_1992 %A Rogers, Everett M. %D 1992 %J Journal of Broadcasting & Electronic Media %K externalist intellectual internalist interwar marketing methodology public-opinion-research radio united-states %N 4 %P 467--471 %R 10.1080/08838159209364194 %T Standpoint: On Early Mass Communication Study %V 36 %X The early study of mass communication, launched in response to the rapid growth of the radio broadcasting industry and focused on media effects, was facilitated by academic advances in theory and research methods, but was driven by commercial, not theoretical, concerns.

@article{rogers_standpoint_1992, abstract = {The early study of mass communication, launched in response to the rapid growth of the radio broadcasting industry and focused on media effects, was facilitated by academic advances in theory and research methods, but was driven by commercial, not theoretical, concerns.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Rogers, Everett M.}, biburl = {https://www.bibsonomy.org/bibtex/2fa5078ccbb4e27d89666b8f7d7a0e9ab/jpooley}, doi = {10.1080/08838159209364194}, interhash = {ba194366a33a792350cbbc44555213af}, intrahash = {fa5078ccbb4e27d89666b8f7d7a0e9ab}, journal = {Journal of Broadcasting \& Electronic Media}, keywords = {externalist intellectual internalist interwar marketing methodology public-opinion-research radio united-states}, number = 4, pages = {467--471}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Standpoint: {{On Early Mass Communication Study}}}, volume = 36, year = 1992 }