Abstract

What does the word ‘trust’ mean? Scholars continue to express concern regarding their collective lack of consensus about trust’s meaning. Conceptual confusion on trust makes comparing one trust study to another problematic. To facilitate cumulative trust research, the authors propose two kinds of trust typologies: (a) a classification system for types of trust, and (b) definitions of six related trust types that form a model. Some of the model’s implications for management are also outlined.

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