%0 Book %1 GVK547641834 %A Klose, Sonja %B Schriften zu Marketing und Handel %C Frankfurt am Main u.a. %D 2008 %I Lang %K Beziehungsmanagement Beziehungsmarketing Customer_Relationship_Management Kundenbindung Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Theorie Verbraucherzufriedenheit %N 4 %T Gefährdung existierender Kundenbeziehungen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+547641834&sourceid=fbw_bibsonomy %@ 3631573847

@book{GVK547641834, added-at = {2009-08-21T12:23:46.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Klose, {Sonja}}, biburl = {https://www.bibsonomy.org/bibtex/2a5b9de67484e5c7170050c475fa3b735/fbw_hannover}, interhash = {70436d977929af3bd2d1eb0f63f9a6f8}, intrahash = {a5b9de67484e5c7170050c475fa3b735}, isbn = {3631573847}, keywords = {Beziehungsmanagement Beziehungsmarketing Customer_Relationship_Management Kundenbindung Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Theorie Verbraucherzufriedenheit}, number = 4, pagetotal = {XXI, 256}, ppn_gvk = {547641834}, publisher = {Lang}, series = {Schriften zu Marketing und Handel}, timestamp = {2009-08-21T12:24:03.000+0200}, title = {Gefährdung existierender Kundenbeziehungen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+547641834&sourceid=fbw_bibsonomy}, year = 2008 }