How Does It Depend?: A Systematic Review of the Contingency Theory of Accommodation in Communication Scholarship
Public Relations Review, 48 (1):
102148 (2022)DOI: https://doi.org/10.1016/j.pubrev.2022.102148
Abstract
This study conducted a systematic review of the ways in which Contingency Theory of Accommodation has been developed over the past two decades. Using an interdisciplinary approach, we analyzed the trends (e.g., journal, publication volume, research contexts) as well as the theoretical and methodological approaches utilized in Contingency Theory studies. Findings from a content analysis (N = 223) conclude that the theory has established itself as a dominant framework for crisis communication scholarship and shows clear patterns of epistemological advancement. However, the most pressing challenge for future scholarship is the need to revitalize the theory by incorporating more diverse conceptual approaches and further methodological sophistication in measurement for the 86 contingency factors.