%0 Conference Paper %1 Hearst08 %A Hearst, Marti A. %A Rosner, Daniela %B HICSS '08: Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences %C Washington, DC, USA %D 2008 %I IEEE Computer Society %K 2008 _todo folksonomy tagcloud tagging visualization %P 160 %R http://dx.doi.org/10.1109/HICSS.2008.422 %T Tag Clouds: Data Analysis Tool or Social Signaller? %U http://portal.acm.org/citation.cfm?id=1334989 %X We examine the recent information visualiza- tion phenomenon known as tag clouds, which are an interesting combination of data visual- ization, web design element, and social marker. Using qualitative methods, we find evidence that those who use tag clouds do so primarily because they are perceived as having an inher- ently social or personal component, in that they suggest what a person or a group of people is doing or is interested in, and to some degree how that changes over time; they are visually dynamic and thus suggest activity; they are a compact alternative to a long list; they signal that a site has tags; and they are perceived as being fun, popular, and/or hip. The primary reasons people object to tag clouds are their visual aesthetics, their questionable usability, their popularity among certain design circles, and what is perceived as a bias towards pop- ular ideas and the downgrading of alternative views. %@ 0-7695-3075-8

@inproceedings{Hearst08, abstract = {We examine the recent information visualiza- tion phenomenon known as tag clouds, which are an interesting combination of data visual- ization, web design element, and social marker. Using qualitative methods, we find evidence that those who use tag clouds do so primarily because they are perceived as having an inher- ently social or personal component, in that they suggest what a person or a group of people is doing or is interested in, and to some degree how that changes over time; they are visually dynamic and thus suggest activity; they are a compact alternative to a long list; they signal that a site has tags; and they are perceived as being fun, popular, and/or hip. The primary reasons people object to tag clouds are their visual aesthetics, their questionable usability, their popularity among certain design circles, and what is perceived as a bias towards pop- ular ideas and the downgrading of alternative views.}, added-at = {2009-08-24T16:23:33.000+0200}, address = {Washington, DC, USA}, author = {Hearst, Marti A. and Rosner, Daniela}, biburl = {https://www.bibsonomy.org/bibtex/29c166bdc2ff3fcc8e2f5098f77726a2f/trude}, booktitle = {HICSS '08: Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences}, description = {Tag Clouds}, doi = {http://dx.doi.org/10.1109/HICSS.2008.422}, interhash = {cfd4d36183a198c9ae724a80271fa230}, intrahash = {9c166bdc2ff3fcc8e2f5098f77726a2f}, isbn = {0-7695-3075-8}, keywords = {2008 _todo folksonomy tagcloud tagging visualization}, pages = 160, publisher = {IEEE Computer Society}, timestamp = {2009-08-24T16:54:51.000+0200}, title = {Tag Clouds: Data Analysis Tool or Social Signaller?}, url = {http://portal.acm.org/citation.cfm?id=1334989}, year = 2008 }