%0 Book %1 GVK571556221 %A Wiedmann, Klaus-Peter %A Bausback, Nadine %B Schriftenreihe Marketing Management %C Hannover %D 2006 %I Univ., Inst. für Marketing & Management %K Emotion Kognition Markenpolitik Marketing Werbepsychologie Wirtschaftspsychologie %T Positionierung zwischen Emotionalität und Rationalität %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+571556221&sourceid=fbw_bibsonomy %@ 978-3-86700-011-6

@book{GVK571556221, added-at = {2009-08-21T12:25:16.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Bausback, {Nadine}}, biburl = {https://www.bibsonomy.org/bibtex/27caab00ae7bf1d2577964f378c8ab1d8/fbw_hannover}, interhash = {330999b090f97151ef0fe56cbd47200d}, intrahash = {7caab00ae7bf1d2577964f378c8ab1d8}, isbn = {978-3-86700-011-6}, keywords = {Emotion Kognition Markenpolitik Marketing Werbepsychologie Wirtschaftspsychologie}, pagetotal = {III Bl., 97}, ppn_gvk = {571556221}, publisher = {Univ., Inst. für Marketing & Management}, series = {Schriftenreihe Marketing Management}, timestamp = {2009-08-21T12:25:18.000+0200}, title = {Positionierung zwischen Emotionalität und Rationalität}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+571556221&sourceid=fbw_bibsonomy}, year = 2006 }