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%0 Book
%1 GVK197868177
%A Staudt, Thomas A.
%A Taylor, Donald A.
%C Englewood Cliffs, N.J.
%D 1965
%I Prentice-Hall
%K Management Marketing Marketingmanagement Unternehmensführung
%T A managerial introduction to marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197868177&sourceid=fbw_bibsonomy